How Purple Shampoo Affects Different Hair Color Combinations?

Purple shampoo is a toning product, not a coloring product. It works by depositing purple pigments to neutralize unwanted yellow or brassy tones. As a result, hair may appear cooler, ashier, or less golden after use. This is a normal toning effect—not color fading or a product quality issue.
The level of color change depends on the amount and placement of light-colored hair within the extensions.

Light Blonde + Light Blonde (e.g. 613, 60, Ice Blonde)

Recommended Use
Use purple shampoo when light blonde hair begins to look yellow or brassy.

Expected Results：
Overall color becomes cooler, brighter, and more platinum or silver-toned.
Yellow tones are significantly reduced.
This color combination shows the most noticeable toning effect.

Note: The visible color change is an expected result of purple shampoo, not color fading. If you prefer warmer shades such as creamy blonde or golden blonde, use purple shampoo sparingly.

Medium Shades + Light Blonde (e.g. Balayage, Rooted Blonde, Ombré)

Recommended Use
Use only when the light-colored sections begin to develop yellow or brassy tones.

Expected Results：
Medium-toned sections remain largely unchanged.
Light blonde sections become cooler and ashier.
The contrast between the darker and lighter sections may appear more defined.

Note: Purple shampoo primarily affects lighter sections. Medium shades may show only slight neutralization of warm tones, which is completely normal. To avoid over-toning, limit the frequency of use.

Dark Shades + Light Highlights (Highlight or Highlighted Color Blends)

Recommended Use
Apply primarily to the highlighted or light-colored sections.

Expected Results：
Dark hair remains virtually unchanged.

Highlights shift from warm blonde to cooler ash blonde.

Most of the visible color change occurs in the lighter sections.
Note: Because only the lighter highlights are toned, the overall hair color may appear noticeably cooler after use. This is a normal toning effect and does not indicate a problem with the product. For best results, focus on the highlighted areas rather than leaving purple shampoo on the entire head for an extended period.