When Should I Use Purple Shampoo?

Purple shampoo is recommended only when light-colored hair extensions begin to develop unwanted yellow or brassy tones. For regular washing, use a color-safe, moisturizing shampoo to help maintain the original color, softness, and shine of your hair extensions.

Purple shampoo is recommended if:

Your blonde extensions begin to look yellow or brassy.
You swim frequently, especially in chlorinated pools, and notice yellowing.
Your extensions develop warm yellow tones after prolonged sun exposure.
You want to maintain cool-toned shades such as ash blonde, platinum blonde, or cool blonde.

Purple shampoo is not recommended if:

Your extensions are new and the color is still in its original condition.
You prefer warm blonde shades, such as golden blonde, honey blonde, or creamy blonde.
You plan to use it as your regular shampoo for every wash.